MANYPETS

ITV IDENT:
FOR the love of dogs

ManyPets sponsored the Paul O’Grady’s For the Love of Dogs show on ITV for the third year running. I was tasked with producing the idents on a shoestring budget.

The creative concept shared the sentiment of the programme itself, as the narrative follows a rescue dog being brought home for the first time, but once introduced to the family cat things take on a comedic yet tense turn of events.

My role involved leading the creative process from concepting through to filming and editing the idents.