ONLYBRANDS

HARD TIMES

Hard Times is a short mockumentary comedy created in collaboration with brand strategist Matt Box. Framed as a desperate (and deeply misguided) career pivot, the film follows Matt as he struggles to find work and decides to sell his strategic expertise on OnlyFans. To gain traction, he commits to an absurd PR stunt: attempting to complete 1,000 brand positionings in a single day—a tongue-in-cheek nod to the infamous Bonnie Blue stunt.

Blending deadpan interviews with escalating chaos, the project satirises hustle culture, personal branding, and the performative extremes of modern self-promotion. My role was as Director and DOP.